Historical Hockey and Sports Memorabilia Auction Winter 2023
This lot is closed for bidding. Bidding ended on 2/28/2023
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately, this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter.
Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for. This particular puck was used by HOF superstar Frank Mahovlich to score the Montreal Canadiens 52nd playoff goal of the season, in Game 2 of the 1973 Stanley Cup Finals, at the Montreal Forum, on May 1st, 1973. Scored at 19:26 of the 3rd period to cement a 4-1 win and 2-0 series lead for Les Canadiens. The marker would go unassisted and be “The Big M’s” 6th playoff goal of the season and 47th of his 51 career playoff goals. A rematch of the 1971 Finals, the Canadiens would once again take the Cup from Chicago, winning the series 4 games to 2. Remaining in good condition with some darkening to both the Canadiens logo on the front and program label on the reverse, a cut is seen at the edge on the front side near 6 o’clock. Overall, a great chance to own a piece of hockey history from one of the game's all-time greatest.
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