Historical Hockey and Sports Memorabilia Auction Winter 2023
This lot is closed for bidding. Bidding ended on 2/28/2023
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately, this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter.
Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for. This particular cup was used by Canadiens star Rejean Houle to score the Montreal Canadiens 176th goal of 1972-73 season, vs the Pittsburgh Penguins, at the Montreal Forum, on January 17th, 1972. Serving as his 7th goal of the season and number 28 of his 161 career tallies, the goal would be Houle’s second of three on the night in what would be his first career NHL hat trick. The Canadiens would beat the Penguins that night with a final score of 6-4. Scored at 18:22 of the 2nd period, the goal would be unassisted and pull Montreal within one of the Penguins. Sporting a Canadiens logo on the front face with a Goal Puck Program label on the reverse that features handwritten details, the puck remains in good condition with some light surface wear present over both sides and a small cut on the side while the Habs logo shows some light staining and a stick mark through the middle. The program label on the reverse has dried out and become cracked while displaying light toning. Additionally, the puck is accompanied by its matching registration certificate listing Houle as the owner and remains in good condition with only light wear to the edges.
By clicking this button, you will IMMEDIATELY bid the amount selected.
By clicking this button, you will submit this amount as your MAXIMUM (absentee) bid. The auction software will place bids on your behalf up to this amount only as it is bid against competitively by other bidder(s).