Historical Hockey Memorabilia Auction Spring 2020
This lot is closed for bidding. Bidding ended on 6/16/2020
Hockey players had to struggle to make ends meet in the days before the NHLPA and they often jumped at the chance to represent a company on promotional material. This lot is loaded up with items that include large print ads such as Buddy O’Connor for Vitalis, Gordie Howe for Red Kettle Soup, and Henri Richard for Kik Cola along with smaller promotional photos like Maurice Richard and Bernie Geoffrion endorsing Bovril, Jean Beliveau on a postcard and booklet called “Hockey: Our National Sport” made by Molson, and two different Dow Brewery postcards with the Rocket on them. The Canadiens themselves are also shown on four Molson promotional 8” x 10” team photos. All items present nicely despite some showing wear and should be coveted by Habs fans. Added into the lot as a bonus are hockey player photos clipped from the pages of Weekend Magazine depicting Elmer Lach, Butch Bouchard, Ken Mosdell, and Jean Beliveau. There is also a Parade Sportive photo of O’Connor.
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