Historical Hockey and Sports Memorabilia Auction December 2022
This lot is closed for bidding. Bidding ended on 12/13/2022
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately, this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter. Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for.
This particular puck was shot into the twine by the Canadiens Jacques Lemaire, at 17:28 of the first period to score the Montreal Canadiens 146th goal of the season vs the Toronto Maple Leafs on January 3, 1973, an 8-4 win for Les Habitants at Maple Leaf Gardens in Toronto. Assisted by Pierre Bouchard and Hall of Fame member, Guy Lapointe, the goal was Lemaire’s 30th of the season and the 173rd of his 366 career goals. The puck itself exhibits light surface wear which is also showing on the side with the rubberized team logo and light toning to the program label on the obverse is to be noted as well.
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