Historical Hockey and Sports Memorabilia Auction November 2023
This lot is closed for bidding. Bidding ended on 11/28/2023
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately, this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter.
Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for. This particular puck was used by Walt McKechnie to score the California Golden Seals’ 85th goal of the 1973-74 season, vs the Boston Bruins, at Oakland–Alameda County Coliseum Arena, on December 30th, 1973. His 11th goal of the season and 47th of his 214 career markers, the goal would be California's only one of the game as the Big Bad Bruins pounded the Golden Seals by a final score of 8-1. Scored at 8:35 of the 3rd period and assisted by Joey Johnston, the goal would serve as California's only offence of the night. Sporting a rubberized Golden Seals logo on the front and a program label on the reverse, the puck shows surface wear along with shallow cuts around the edges, side and logo side face. Additionally, both the puck and program label show significant darkening and some soiling while the rubberized Seals logo displays a very small shallow cut over the face of the seal.
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