Historical Hockey and Sports Memorabilia Auction November 2023
This lot is closed for bidding. Bidding ended on 11/28/2023
Originally produced to sell Frontenac Export Ale in 1931, we have a wonderful original Frontenac Beer advertising sign featuring the 1930-31 Stanley Cup champion Montreal Canadiens. At approx. 13” x 30” and featuring gorgeous full-colour lithography, the entire Habs squad is lined-up in full on-ice poses including Howie Morenz, Aurel Joliat, George Hainsworth, Sylvio Mantha and others, with facsimile signatures beneath. The photo was taken by famous Montreal lensman Rice, with the text along the base reminding all that the Canadiens were crowned Stanley Cup champions in both 1929-30 and 1930-31. Set in the original 16 ½” x 33 ½” period frame, “Brasserie Frontenac Brewery” is stamped in gold leaf on the upper portion, and “Biere Frontenac Ale” stamped on the lower portion. There is just some minor surface wear and slight discolouration visible, with some additional wear to the frame. This is one of the best hockey advertising piece from the era.
Please note that while all of our frames are thoroughly and safely packaged for shipping, due to the size and/or weight, and dependent upon the shipping company, we should mention that damage may occur in transit. Please note that as such, we are not responsible for damage to frames that occurs during shipping.
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