Historical Hockey and Sports Memorabilia Auction February 2025
This lot is closed for bidding. Bidding ended on 2/18/2025
From the Hockey Diversified Inc. Goal Puck Program we have a puck used by HOFer Frank Mahovlich to score the Montreal Canadiens' 244th goal of the season vs the Chicago Black Hawks, on March 13, 1974, at the Chicago Stadium. Assisted by Jim Roberts, it was the Mahovlich's 24th goal of the season and 526th of his career, with a total of 533 career goals scored. Pulling the Habs to within one, the goal was scored at 14:07 of the second, with the contest ending in a 3-3 tie. Mahovlich would score a pair along with an assist for a three-point night. The rubberized Black Hawks logo and the Goal Puck Program label are clean, with just very light wear to the puck.
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-1973 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter. Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for.
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