Historical Hockey and Sports Memorabilia Auction June 2024
This lot is closed for bidding. Bidding ended on 6/25/2024
Traditionally one of the most collected promotions by hobbyists, Bee Hive issued hockey player pictures for three decades. This lot offers a number of items associated with the promotion. Included, there are three matching style letters on St Lawrence Starch letterhead regarding an alternate player picture selection as the company was out of the originally selected player (dated 1964, 1966 and 1968, with one filled out for a Willy O'Ree picture), and a full-length letter on St Lawrence Starch letterhead explaining the promotion to a customer. Next, there is a Group I checklist booklet with Charlie Conacher on the cover (list checked-off in pen), a Group I Bee Hive coupon pamphlet with Syl Apps on the cover, a second generic coupon pamphlet, a Group II advertisement for a Dave Keon skate sharpener, a Group II checklist with hockey ring promotion ad (checklist marked), 14 matching Group II checklists (10 have the checklists marked), a Group I checklist card, six Group I checklists (1 is marked), 2 full Bee Hive Corn Syrup labels (one label is missing a bit of one side and has some minor paper loss) and 3 partial labels. The lot also includes a 1953 Coronation colouring book. Most of the items show light wear unless otherwise noted.
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