Historical Hockey Memorabilia Auction Fall 2021
This lot is closed for bidding. Bidding ended on 10/26/2021
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately, this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter. Classic Auctions is honored to have been chosen by an original founder of Hockey Diversified to sell, at upcoming auctions, residual, unsold pucks from the “NHL Registered Goal Puck” collection.
Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for. This particular puck was used by Lew Morrison to score the Atlanta Flames 32nd goal of the season vs the Minnesota North Stars, at Omni Coliseum, on Nov 10, 1972. Assisted by Rey Comeau and Keith McCreary, it was Morrison’s 4th goal of the season and 23rd of his career, with a total of 39 career goals scored. Plotted at 7:03 of the third to put the Flames ahead by one and serve as the game winner, Morrison would add an assist for a two-point night, with the first-season Flames too much to handle for the Stars, winning 5-2 at home. We should note that the Flames didn’t have crested pucks this early in their first season, and used an NHL Converse specimen. The Converse logo is well worn, with the Goal Puck Program label remaining fairly clean, with a number of cuts to the puck.
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