Historical Hockey Memorabilia Auction Fall 2019
This lot is closed for bidding. Bidding ended on 11/5/2019
Only the second example we’ve ever encountered, we have an exceedingly scarce 1939-40 (1940-41) O-Pee-Chee hockey card store vendor dispensing box. With the V301-1 and V301-2 sets likely produced to compete with the growing popularity of the Beehive photo premiums and possibly due to wartime restrictions on materials according to research executed by a number of collectors, these cards were displayed unwrapped, stacked in a dispensing box like the offered example, on display behind retail counters. Customers paid one cent plus a wrapper from another O-Pee-Chee product, receiving one card in return - the next present within the box, with the choice of player not offered. At 4” x 5 ½” for the cardboard box itself and with the extended section including the top flap showing a total length of 9 ½”, red text states “Hockey Star Pictures”, with additional vending instructions on the reverse, along with “O-Pee-Chee Hockey Star”.
The text over the reverse explains how to distribute the cards, mentioning “DO NOT LET the children go through them”. Held together at the sides with the original butcher’s style paper tape, the box retains its shape, with a few faint blemishes over the front as well as staining along the bottom and reverse. The butchers tape over the bottom left corner of the reverse is also slightly loose. Also included and perfect for display purposes, we have Reg Hamilton's card from the V301-1 set, with corner wear and toning present, along with a small stain over the reverse.
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