Historical Hockey Memorabilia Auction Fall 2017
This lot is closed for bidding. Bidding ended on 11/7/2017
Well remembered and highly collected, Wayne Gretzky embarked on a merchandising campaign with Canadian confectioner Neilson in the early-1980s, with his signature “99” chocolate bar issued along with a number of cool premium items. We have a wonderful collection from the famous promotion, with a number of desirable Wayne Gretzky Neilson items. Included, from 1982-83 we have a complete 50-card set, an original display box and uncut sheet. There are also premium jerseys (2), a 1984-85 store display, a Crispy Crunch complete kit, a 1983-84 near-complete Tips set and more, including a 1983 Edmonton Oilers “Dollars” store display and 1984-85 7-11 NHL Action Sticker discs store display.
The full inventory of items available in this neat Gretzky Neilson promotional lot includes 1982-83 Wayne Gretzky Neilson complete 50-card set, original Neilson box with Gretzky card offer, uncut card sheet (18” x 25” - laminated), 1 pack and 2 wrappers, 1983 contest card and 1986 Cheerios cereal box with ad to purchase set. This is followed by 2 1982-83 Mr. Big Wayne Gretzky premium jerseys (one missing nameplate and numbers/ numbers and nameplate most likely changed on the other one), magazine ad, 1983-84 Neilson Gretzky tips near complete set (11/12) + 1 extra (some are opened some aren't), Neilson hot chocolate box and tin with Gretzky ad, 1984-85 Wayne Gretzky original Neilson store display (25” x 33”) for Gretzky cards and 1984-85 Wayne Gretzky Neilson Crispy Crunch complete kit in packaging with cards inside + 3 various product wrappers with Gretzky ads. Rounding out the lot we have a 1983 Edmonton Oilers dollars store sign (18” x 25”) + Gretzky dollar in packaging and 1984-85 7-Eleven Slurpee NHL action stickers store display sign (13” x 18”) with original store display box, set of 60 stickers and ad.
The Neilson Gretzky display exhibits toning and light surface wear with a few blemishes, with a few stains and corner dings to the Slurpee display sign. The “99” display box is fully assembled and shrink-wrapped, and it remains in beautiful high-grade, with the Gretzky 7-11 discs display box also assembled and showing light wear, with some toning along with minor creasing and edge wear. The Cheerios box has been disassembled and is complete, with minimal wear, with each of the jerseys exhibiting expected wear with some puckering to the affixed reverse numbers and nameplate (one 1 jersey). The complete 50-card Neilson set features gorgeous cards with just light wear, with most examples having slightly lower technical grades than their appearance, with the 60-set 7-11 discs all having a slight “roll” along with toning to the reverses. The oversized Gretzky 7-11 disc shows just very light wear.
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