Historical Hockey Memorabilia Auction Winter 2021
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In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter. Classic Auctions is honored to have been chosen by an original founder of Hockey Diversified to sell, at upcoming auctions, residual, unsold pucks from that “NHL Registered Goal Puck” collection.
Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for. This particular puck was used by eleven-time Stanley Cup champion Henri Richard to score the Montreal Canadiens 246th goal of the season vs the Chicago Black Hawks, at Chicago Stadium, on March 13, 1974. Assisted by fellow HOF members Frank Mahovlich and Guy Lafleur, it was The Pocket Rocket’s 14th goal of the season and 350th of his career, with a total of 358 career goals scored. The final point of the contest, the late third period marker served as the tying goal, with the score ending 3-3. The rubberized Black Hawks logo and Goal Puck Program label both remain clean, with just light overall wear to the puck.
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