Historical Hockey Memorabilia Auction Fall 2020
This lot is closed for bidding. Bidding ended on 10/20/2020
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter. Classic Auctions is honored to have been chosen by an original founder of Hockey Diversified to sell, at upcoming auctions, residual, unsold pucks from that “NHL Registered Goal Puck” collection.
Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for. This particular puck was used by HOF star Frank Mahovlich to score the Montreal Canadiens 199th goal of the season vs the Detroit Red Wings, at the Montreal Forum, on Feb 15, 1974. Assisted by Jim Roberts, it was Mahovlich’s 19th goal of the season and 355th of his career, with a total of 358 career goals scored. Mahovlich’s second goal of the contest, the third period marker put the Habs up by six, with the score finishing 9-4. The Big M would also assist on a Henri Richard goal for a three-point night. The rubberized Canadiens logo remains clean, with a circular area of discolouration to the Goal Puck Program label.
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