Historical Hockey Memorabilia Auction February 2018
This lot is closed for bidding. Bidding ended on 2/27/2018
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-1973 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter. Classic Auctions is honored to have been chosen by an original founder of Hockey Diversified to sell, at upcoming auctions, residual, unsold pucks from that “NHL Registered Goal Puck” collection.
Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for. This particular puck was used by superstar Frank Mahovlich to score the Montreal Canadiens 229th goal of the season vs the New York Rangers at MSG, on Feb 11th 1973. Assisted by fellow HOFers Yvan Cournoyer and Jacques Lemaire, it was The Big M’s 30th goal of the season, and 337th of his 358 HOF career goals. The first Habs marker of the contest, Montreal would add a second goal to tie things up, with a 2-2 result on the evening. Regarding condition, the rubberized Leafs logo remains clean with a circular mark, while the Goal Puck Program label exhibits just a few tiny blemishes. The 1972-73 NHL season would be Mahovlich’s second last, finishing his career with 4 seasons spent in the WHA.
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