Historical Hockey Memorabilia Auction June 2017
This lot is closed for bidding. Bidding ended on 6/21/2017
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-1973 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter. Classic Auctions is honored to have been chosen by an original founder of Hockey Diversified to sell, at upcoming auctions, residual, unsold pucks from that “NHL Registered Goal Puck” collection.
Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for. This particular puck was used by superstar Norm Ullman to score the Toronto Maple Leafs 247th goal of the season vs the Black Hawks at Chicago Stadium, on April 1st 1973. Assisted by HOFer Darryl Sittler and Rick Kehoe, the even strength goal was Ullman’s 20th goal of the season, and 459th of his impressive 490 HOF career goals. Scored very late in the third, the marker proved to be the game’s tying goal along with being the final goal of the 1972-73 season for the Leafs. Regarding condition, the rubberized Black Hawks logo remains fairly clean, while the Goal Puck Program label exhibits just a few tiny blemishes. There is also a gouge out of an edge on the Black Hawks logo side.
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